Everything we know about starting.
Plain-language, properly-cited explainers on ADHD task initiation — the part where you know exactly what to do and still can't begin. No fluff, no shame, sources named.
Can't start tasks with ADHD? Here's what's actually happening
The freeze has a shape and a name. Once you can see it, you can work with it instead of against it.
7 min readThe three activation axes: a framework for actually beginning
Interest, Preparation, Mood. Diagnose which one is blocking, and the right intervention becomes obvious.
8 min readADHD and task initiation: why you can't start, even when you know how
The deep version of the start problem — the executive-function failure no planner addresses, and what actually helps.
9 min readAffect labeling: the neuroscience of naming a feeling
Why putting "this feels overwhelming" into words quiets the alarm in your brain.
Coming soonThe post-streak ghost: why streaks backfire for ADHD
The mechanic most apps lean on is the one most likely to make you quit.
Coming soonPlanning vs. starting: two different executive functions
Why a perfect plan can still leave you frozen at the starting line.
Coming soonBeginary turns the research into a button you can press.
iOS & Apple Watch, summer 2026. Join the waitlist for early access.